India influencer intelligence report 2021

500 Indian influencers and industry marcomm leaders weigh in on influencer marketing shifts in India in 2021.
  • As the pandemic pushed more people to stay indoors and behind their screens, influencers became the sole “opinion makers” who brought brands into consumers’ consideration at a time when demand was stagnant.
  • During peak lockdown, users stuck at home turned to cooking, gardening and DIY videos online to increase their own engagement with various social media channels.
  • Influencer marketing grew in the mix of communications and in its share of marketing spends.
  • With this newfound relevance, influencer marketing as a marketing method also persuaded industry self-regulatory organization Advertising Standards Council of India (ASCI) to take notice of the changing dynamics...

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