India Gate Basmati Rice: #ShareAMeal – 'We are hope'

India Gate Basmati Rice, a rice brand, launched a campaign in India during the Covid-19 pandemic to deliver food and basic goods to migrant workers who had to walk hundred of miles to get home.

Campaign details

Brand: India Gate Basmati RiceBrand owner: KRBL LimitedEntrant company: KRBL Limited, New DelhiIdea creation: Initiative Media, BangaloreMedia: Initiative Media, BangaloreMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels:Public...