Indeed: The hire

Jobs portal Indeed achieved significant brand and business growth in India by deviating from the category norms when defining its target audience.

Why is this work relevant for Strategy & Effectiveness?

Our objective was to garner awareness, consideration, and growth for brand Indeed. To do this, we created ‘The Hire’ – a campaign that defied the sameness of narratives in the category by tapping into an audience largely overlooked by most other players.

We identified a problematic behavior in this audience, dismantling which would create tangible growth for Indeed in India.

Through this campaign, we not only redefined the way brand Indeed addressed India, but also influencing positive change in the hiring behavior of the SMB audience we...

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Insights Team
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