Incubation crucial in New Economy

As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potential has no geographic boundaries.

Incubation Crucial In New Economy

Piyush Mathur Research Manager, ACNielsen AMER, Egypt. andSabine Geissel Marketing Head, Sainsbury's e-business, Egypt.

INTRODUCTION

The Internet has been called the fastest growing medium of all times – from infancy...