Incubation crucial in New Economy
Sabine Geissel and Piyush Mathur
As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potential has no geographic boundaries.
Incubation Crucial In New Economy
Piyush Mathur
Research Manager, ACNielsen AMER, Egypt.
andSabine Geissel
Marketing Head, Sainsbury's e-business, Egypt.
INTRODUCTION
The Internet has been called the fastest growing medium of all times – from infancy...
