Incubation Crucial In New Economy
Piyush Mathur Research Manager, ACNielsen AMER, Egypt. andSabine Geissel Marketing Head, Sainsbury's e-business, Egypt.
INTRODUCTION
The Internet has been called the fastest growing medium of all times – from infancy just a few years ago to reaching half the population in some countries today. It has also been claimed that this medium calls for a new marketing paradigm, with the kind of interactivity now feasible between the consumer and the manufacturer/service provider. Also this has led to a change in the target markets as online consumers exist globally and niches or...