Increasing Response Rates among Potential Adcom Cable Panel Homes. Utilizing Extraordinary Efforts

ADcom Information Services provides cable ratings for local market areas. Television tuning information collected by ADcom meters attached to every working TV set in the home is gathered daily.

Increasing Response Rates Among Potential Adcom Cable Panel Homes: Utilizing Extraordinary Efforts

Bill Engel Linda Baniel ADcom  Information Services, US

EXECUTIVE SUMMARY

ADcom Cable Research has been producing cable ratings in Jacksonville, Florida...