Increasing Response Rates among Potential Adcom Cable Panel Homes. Utilizing Extraordinary Efforts
Linda Baniel and Bill Engel
ADcom Information Services provides cable ratings for local market areas. Television tuning information collected by ADcom meters attached to every working TV set in the home is gathered daily.
Increasing Response Rates Among Potential Adcom Cable Panel
Homes: Utilizing Extraordinary Efforts
Bill Engel
Linda Baniel
ADcom Information Services, US
EXECUTIVE SUMMARY
ADcom Cable Research has been producing cable ratings in Jacksonville, Florida...
