Increasing quality in measuring advertising effectiveness: a meta-analysis of question framing in conversion studies

We describe a meta-analysis of advertising conversion research findings that includes examining the influence of question framing on key output measures of advertising effectiveness.

Increasing Quality in Measuring Advertising Effectiveness

A meta-analysis of question framing in conversion studies

Arch G. WoodsideBoston College andChris DubelaarMonash University

Taking steps to increase quality in measuring advertising effectiveness may...