Increasing Creative Quality boosts average profit ROI

This article highlights findings from a report by WARC, investigating the role creative quality plays in driving Return on Marketing Investment (ROMI).

Analysis from the creative quality report reveal that the most creative and effective ads generate over four times more profit compared to the least creative and effective ads, with a profit return of investment of 6.62 compared to 1.42.

With marketing budgets under increasing pressure due to a difficult economic environment, it is more important than ever for marketers to ensure that their investment will lead directly to profit. In this report, we wanted to discover what role creative quality plays in driving return on marketing investment (ROMI). To conduct the analysis, we matched data from Kantar's Link ad-testing database,...

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