Incorporating demographics into discrete choice analyses

Discrete choice experiments are analysed using multinomial logit models. One key trait of these models is that independent variables are usually based on alternative related characteristics, such as the price of different options or the commute time for different travel alternatives.

Incorporating demographics into discrete choice analyses

Robert E. Carter

University of Louisville


Discrete choice studies have been utilised extensively over the past three decades and applied to a broad range of experimental situations (McFadden 1974; Louviere & Woodworth 1983; Louviere et al. 2000; Sapede & Girod 2002). More specifically, Haaijer et al.(2001, p. 93) indicate that the popularity of discrete choice experiments is due to their ‘ability to mimic real market decisions’ on the part of consumers since the dependent variable for these types of research studies is consumer choice, as opposed to an overall...

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