Inconvenient truths and convenient lies

Omar Mahmoud draws some useful lessons for people engaged in marketing from watching a DVD of Al Gore's movie, An Inconvenient Truth.

Inconvenient truths and convenient lies

Omar Mahmoud

Marketing may be defined in textbooks as satisfying consumer needs profitably. However, a more realistic definition might be satisfying marketers' needs profitably. Much marketing has, of late, been...

Not a subscriber?

Schedule your live demo with our team today