Brand: Income Brand owner: Income Insurance Entrant company: The Gap People PTE LTD Idea creation: Gap People Singapore Market: Singapore Sector: Insurance Media channels: Online display, Word of mouth, Influencers, KOLs, Websites & microsites, Point-of-purchase, In-store, Email marketing, Online video, Social media, Cinema, Content marketing, Search marketingBudget: Up to 500k
Making mental-illness assistance acceptable to socially conscious Singaporeans.
1. Income shifted the category norm from generic death benefits to provide mental health coverage, a rarity in insurance.
2. The platform...