Brand: Income Insurance Brand owner: Income Insurance Entrant company: IncomeIdea creation: Bartle Bogle Hegarty Singapore Market: Singapore Sector: Insurance Media channels: Websites & microsites, Social media, Outdoor, Out-of-home, Search marketingBudget: Up to 500k
1. It Is an example of an Innovation In a "non-Innovation" driven and commoditized category - travel Insurance."FlexiTravel", an hourly Insurance was launched to provide "right-sized" Insurance for people wanting to cautiously experiment with short, weekend trips, post-Covid.
2. It Is an example of using a popular...