Inclusive Marketing - Connecting The Dots Across Diverse Segments

Argues for a more comprehensive and dynamic approach to multi-cultural marketing, which the author's own company (financial services firm, Wachovia) refers to as 'diversity marketing'.

Inclusive Marketing - Connecting The Dots Across Diverse Segments

Valarie UdehWachovia

Multicultural marketing is suffering an identity crisis. By virtue of its name, multicultural marketers should be engaged in a lively exchange of information across race...