Inclusive Marketing - Connecting The Dots Across Diverse Segments

Valarie Udeh

Argues for a more comprehensive and dynamic approach to multi-cultural marketing, which the author's own company (financial services firm, Wachovia) refers to as 'diversity marketing'.

Ethnic & minority groups
Multicultural marketing (US)
Black consumers (US)
Managing across markets
United States

Inclusive Marketing - Connecting The Dots Across Diverse Segments

Valarie UdehWachovia

Multicultural marketing is suffering an identity crisis. By virtue of its name, multicultural marketers should be engaged in a lively exchange of information across race...

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