Inclusive influence: Representing all category voices

Looks at how now, more than ever, marketing must reflect the changes in business and society to ensure that all audiences have their voice represented physically and emotionally.
  • Representation in media affects and impacts how we think others see us, and more importantly, how we see ourselves.
  • It shapes how we view the permission we have, to pursue and act on goals, and how we understand the possibilities and opportunities available to us that we may yet know.
  • In APAC, despite advertiser spends on influencers projected to grow by 4x to US$2.6 billion by 2025, social and influencer strategies do not properly reflect the realities of how consumers buy and behave.
  • People are more likely to consider, or even purchase, a product after seeing an ad they think...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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