Inclusion’s next wave

Wunderman Thompson

Inclusion begins with identify and identity encompasses multiple dimensions, e.g. race, age, gender. However, identities does not fit neatly into categories, but rather are intersectional and overlap in multiple ways.
  • Inclusion is a core business value and must be baked into initiatives and campaigns from the beginning, businesses taking care of their own people before speaking out.
  • Brands must transparently track progress and give inclusion the same attention as other metrics, while pursuing and valuing diverse perspectives.
  • Inclusion is an ongoing process of continuous learning, not a project to be completed....

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