InBev USA: Grab A Rock campaign

After experiencing record sales in 2000, beer brand Rolling Rock, then owned by Labatt, saw its position weaken in 2001 with a decline of 8% in volume.

InBev USA: Grab A Rock campaign

Mark Lane

OVERVIEW

NOTE: Also see essay for Labatt USA.

After years of outperforming other beers in its category, the Latrobe Brewing Company's Rolling Rock, then owned by Labatt USA (a division of Belgium's Interbrew...