This article reports an ANA survey into the use of product placement, which found that 66% of member companies had participated in a branded entertainment project in the past year, and 75% of respondents believe that brand commercials should be run in conjunction with a product placement.
In your face
John Patrick Pullen
Movie buffs can still seeit in their minds. An oddly shaped hand emerges from the darkness. Its long, narrow fingers reach for a piece of candy on the ground. Slowly and gently, the alien picks it up. The hand disappears...