In Today's Advertising Environment, Change is the Norm

Discusses how advertising is changing, with product proliferation and media fragmentation, etc. Stresses the key importance of branding (brand-linked advertising).

In Today’s Advertising Environment, Change is the Norm

If you’re not keeping up, you’re falling behind

Jody Moxhan, PhaseOne.

Every now and then I hear people talking about the great ads of the past. Remember the wonderful Kodak commercials...

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