In the Rubik's Cube City, satisfying the "extreme good" and "relatively cheap" of the Z generation - the brand construction of Yuanqi forest smart cabinet

Under the Rubik’s Cube society, each small segment of the audience or market tends to be more stable or even shrink, and it is more difficult for brands to change consumer perceptions. Chen Xiaoxin, general manager of Yuanqi Forest Retail Business Center, wrote an analysis, especially among the Z generation, with the deepening of the specialization of interest guidance, consumers pursue the ultimate good or relatively cheap. This kind of thinking "leaves blank" for the offline scene, and the brand needs to use personification to complete the scene interaction. Following this principle, unmanned retail in the next few years will become an efficient position for brands.

This article is selected from the topic "Spotlight China Focus: On Inventory Competition and User Cycle Marketing, Invigorating Brand Vitality". Click to go to the topic page. Subsequent releases of this series will continue to focus on this topic, so...

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