WARC’s special webinar on going overseas invited catering brand Happy Lamb, Publicis Group’s overseas experts, and cross-border marketing solution companies impact.com and Beyond Border Group to analyze the dual background of the challenging environment and the 3.0 era of brand output when going overseas , based on the experience of catering, fashion, technology, beauty and other categories of brands going overseas, how do overseas brands rely on building a local circle of trust to win more and better opportunities for themselves and truly make themselves accepted by local consumers? In order to consolidate their own business in the case that overseas business will account for a larger proportion in the future.
This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.
As China reopens, Chinese brands have waited for another good time to expand overseas——
Judging from recent data, the historical negative growth of China's population means that going overseas has become an inevitable choice for brand growth;
China's economy has entered a new era of high-quality development, and Chinese products are more competitive than ever;
Under the domestic and foreign dual-cycle development policy, overseas brands benefit from the government's support for...
