In the era of product marketing, how can measurement help budget allocation and promote brand growth?

张栩

When business is not doing well, brands need to find a marketing measurement method that suits them to find a reasonable basis for budget allocation between different media and activities, so that the brand can better carry out refined operations and achieve the goal of growth.

This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .

As a subject of marketing science, measurement is receiving more and more attention from brands....

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