In the era of light socialization, dry this glass of light beer
Spark Xu, Lin Yu, Anita Xu
The internationally renowned beer brand Budweiser Xinlan has accumulated a certain degree of brand recognition after its initial listing in the Chinese market, but the repurchase is weak. Purchase and pull new.
Case details
Brand: Bud Light
Brand owner: Anheuser-Busch InBev
Main Agency: Jones Knowles Ritchie
Main agency holding group: Jones Knowles Ritchie
Secondary agency: Lions Advertising, Star Media
Market launch: Mainland China
Industry: Food & Beverage
Media channels:...
