In the era of light socialization, dry this glass of light beer

The internationally renowned beer brand Budweiser Xinlan has accumulated a certain degree of brand recognition after its initial listing in the Chinese market, but the repurchase is weak. Purchase and pull new.

Case details

Brand: Bud Light

Brand owner: Anheuser-Busch InBev

Main Agency: Jones Knowles Ritchie

Main agency holding group: Jones Knowles Ritchie

Secondary agency: Lions Advertising, Star Media

Market launch: Mainland China

Industry: Food & Beverage

Media channels:...