In the era of light socialization, dry this glass of light beer

Spark Xu, Lin Yu, Anita Xu

The internationally renowned beer brand Budweiser Xinlan has accumulated a certain degree of brand recognition after its initial listing in the Chinese market, but the repurchase is weak. Purchase and pull new.

Case details

Brand: Bud Light

Brand owner: Anheuser-Busch InBev

Main Agency: Jones Knowles Ritchie

Main agency holding group: Jones Knowles Ritchie

Secondary agency: Lions Advertising, Star Media

Market launch: Mainland China

Industry: Food & Beverage

Media channels: outdoor billboards, transportation network media (airplanes, high-speed rails, subways, buses, taxis, etc.), building media, influencers (star/celebrity spokespersons), mobile & application APPs, information flow advertisements, online display Advertising, Online Video Advertising, Social Media

Budget: 15-20 million

Case Summary

In 2020, the internationally renowned beer brand "Budweiser Xinlan" entered the Chinese market and took the...

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