This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .
Today, let's talk about marketing metrics.
Let me first talk about why measurement affects corporate strategy and culture.
Marketing measurement is so important. The author believes that first of all, it has its tool attributes, that is, our management and financial colleagues need to use measurement to evaluate the effect of marketing expenses, and then marketers need to use measurement indicators for daily review/planning/ Operations, and more importantly, the selection and...