In the era of inventory, marketing measurement needs to be corrected

方军

Domestic digital platforms are trying new measurement methods, hoping to help brands prove the positive impact of short-term effects on long-term sales. This reflects that in the era of stocks, if brands want to balance investment and strategy to achieve the ultimate goal - sales, they need to choose a more comprehensive measurement method in order to make correct decisions.

This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .

Today, let's talk about marketing metrics.

Let me first talk about why measurement affects corporate...

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