Domestic digital platforms are trying new measurement methods, hoping to help brands prove the positive impact of short-term effects on long-term sales. This reflects that in the era of stocks, if brands want to balance investment and strategy to achieve the ultimate goal - sales, they need to choose a more comprehensive measurement method in order to make correct decisions.
This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .
Today, let's talk about marketing metrics.
Let me first talk about why measurement affects corporate...