In the era of economic downturn, stop doing "ineffective" national tide marketing

Bubble Mart's revenue hit a record low. Does this cast a shadow on a group of new domestic brands? However, the national self-confidence of consumers and their enthusiasm for the national trend will definitely not be reduced, but the brand should bring consumers a real national trend experience by building deeper connotations. WARC pointed out such a direction in the 2022 edition of the annual report of "Marketing Talents Tackling Key Issues". Today, in the context of the need to use "internal circulation" to solve the economic dilemma, China's economy needs stronger national tide potential to turn "ineffective" national tide marketing into "effective", so as to promote the iteration and development of brands. upgrade.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

Under the cyclical economic crisis, the...

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