In-store TV: medium of the future?

WARC Hot Topics are the essential guide to debates in and around marketing. Following the annoucement by UK high-street chain Tesco of the introduction of in-store TV to 300 of its stores by the end of 2004, interest has been renewed in the possibilities offered by this new medium.

In-store TV: medium of the future?

July 2004

INTRODUCTION

The announcement in March 2004 that Tesco was rolling out its test of in-store TV to its 300 largest stores by the end of the year sparked renewed interest in the development of Captive Audience...