In-Store Advertising Audience Measurement Principles
Proposed guidelines
Doug Adams Prime Consulting GroupJim Spaeth The ARF
BACKGROUND
POPAI adopted a major strategic initiative in 1998 to establish in-store advertising as a measured medium, 'on...
Doug Adams Prime Consulting GroupJim Spaeth The ARF
BACKGROUND
POPAI adopted a major strategic initiative in 1998 to establish in-store advertising as a measured medium, 'on...
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