In-store advertising audience measurement principles

The objective of this paper is to describe the progress in developing an Instore Audience Delivery measure for the Point of Purchase Advertising International (POPAI).

In-Store Advertising Audience Measurement Principles

Proposed guidelines

Doug Adams Prime Consulting GroupJim Spaeth The ARF

BACKGROUND

POPAI adopted a major strategic initiative in 1998 to establish in-store advertising as a measured medium, 'on par with print and broadcasting.' POPAI and POP producers are to be applauded for their willingness to be measured. No doubt measurement will provide new insights, both positive and challenging as to the placement and value of in-store advertising....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands