In-Store Advertising Audience Measurement Principles
Proposed guidelines
Doug Adams Prime Consulting GroupJim Spaeth The ARF
BACKGROUND
POPAI adopted a major strategic initiative in 1998 to establish in-store advertising as a measured medium, 'on...
In-store advertising audience measurement principles
The objective of this paper is to describe the progress in developing an Instore Audience Delivery measure for the Point of Purchase Advertising International (POPAI).
