In praise of interior decorators (or at least some of them)

In this article, Jeremy Bullmore looks at the lessons that brands can learn from interior decorators.

In praise of interior decorators (or at least some of them)

Jeremy Bullmore

I don't know much about interior decorators and have never directly employed one. But it seems to me, at least from observation, that they belong to one of two categories. There are those that work from the outside in; and there are those that work from the inside out.

Those in the first category, as you'd expect, start with the outside world of design. They've made it their business to know everything there is to know about the latest fabrics, furniture, lighting, colours, textures and sophisticated sound...

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