In praise of antinomies

Marketing has long been subject to a debate surrounding the relative importance of logic, induction and intuition.

In praise of antinomies

Jeremy Bullmore

There are some subjects that don't get talked about because they're not worth talking about. And there are some subjects that don't get talked about because they have no commonly shared vocabulary – often no familiar name. Antinomies belong squarely to this category.

The best definition of antinomy I know comes from the wonderful and sadly neglected EF Schumacher. Thirty-five years ago he published a book called Small is Beautiful.That's not really what it's about – the title was suggested by his publisher and it served him well – but the book...

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