In our agency we trust

Using findings from client-agency relationship satisfaction studies conducted by Results Business Consulting, David Miln examines what it is that leads to long-term success, and what leads to relationship breakdown.

In our agency we trust

David Miln

Trust, or rather a lack of it, is an abiding concern for agency–client relationships. The agencies, their associations, the purchasing managers and client organisations are all presently engaged by the problem and...