In-game advertising revenue rose 28% last year

Rob Clapp

An overview of in-game advertising and purchase revenue by region in 2021.

In-game advertising revenue worldwide grew by more than a quarter in 2021, though its importance varies across markets, according to data from more than 750,000 mobile games from game engine company Unity.

Worldwide gaming advertising revenue increased by 27.6% in 2021, led by the Americas. The region's spend on mobile gaming has grown by more than three times since 2019.

Unity also finds that more players are watching ads – the share of daily users who watch in-game adverts has risen from 21.6% in 2020 to 25.9% in 2021.

However, in-game purchases rose quicker as a revenue source...

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