In defence of words

William Landell Mills, head of qualitative research at arnold&bolinbroke, thinks that most research undervalues, and even ignores, what people actually say.

In defence of words

William Landell Mills

In The Language Instinct Steven Pinker describes how good hummingbirds are at hovering. Able to hover backwards and upside down, hummingbirds have evolved into astonishing 'hover machines'.

Pinker argues that the equivalent,...