In conversation: Bringing brand, creative and technology together

Mukta Lad

Amid the rapid transformation in technology during the pandemic, how do brands retain their humanity to best connect with customers? Business leaders from Accenture, IAG, Telstra and GenesisCare discussed this at the recent Adobe Summit 2021.

Technology is the cornerstone for most processes across businesses, whether they are in insurance or healthcare. It has driven change across various touchpoints in a COVID-19 world, where customers have used technology extensively both for work and recreation.

Even as technology enables greater benefits at scale, how do brands retain their humanity to best connect with customers? A panel of business leaders from Accenture, IAG, Telstra Corporation and GenesisCare discussed the rapid transformation in technology during the pandemic at the recent Adobe Summit 2021.

The participants were Jeremy Nicholas, chief brand officer and marketing executive, Telstra Corporation; Brent Smart, chief...

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