In conversation: Bringing brand, creative and technology together

Amid the rapid transformation in technology during the pandemic, how do brands retain their humanity to best connect with customers? Business leaders from Accenture, IAG, Telstra and GenesisCare discussed this at the recent Adobe Summit 2021.

Technology is the cornerstone for most processes across businesses, whether they are in insurance or healthcare. It has driven change across various touchpoints in a COVID-19 world, where customers have used technology extensively both for work and recreation....