In an age of permacrisis, design for a new care economy in SEA
Brian Chien, Grace Gandi Goesantoso and Mun Yee
By offering support and value-added services to alleviate consumer anxieties, Accenture Song’s Brian Chien, Grace Gandi Goesantoso and Mun Yee Lee say there are many opportunities for brands to be first movers or pioneers in Southeast Asia’s new care economy.
This article is part of a Spotlight series on consumer anxiety and mental health in Asia. Read more
The image of Southeast Asia often conjures optimism for multinational companies – it is a rapidly developing region, home to burgeoning superapp ecosystems...