In a world of choice, you need a little luck

Oliver Lewis-Barclay, strategic partner at Hooper Galton, asks why do more new brands and products fail now than ever before.

In a World of Choice, you need a Little Luck

Oliver Lewis-Barclay

We live in a world drenched in innovation. We relentlessly question the values and lifestyles of previous generations, we invent products and pastimes to prove ourselves right, and we are...