In 2023, cost per click rises on retail media – but clickthrough rates fall

This article summarizes the trends of cost per click (CPC) and click-through-rate (CTR) of retail media ads in 2023, according to Skai, the e-commerce data analytics company.

In 2023, the overall cost per click (CPC) for retail media ads saw a double-digit increase in percentage terms, even though clickthrough rates (CTR) logged a modest decline, according to a report by Skai, an e-commerce data analytics company.

These metrics are cornerstones of most retail media initiatives, as clickthrough rates are one useful way for advertisers to track the effectiveness of their work, while measuring cost per click is essential for the pricing and management of campaigns.

Cost-per-click inflation sets in

Looking at the fourth quarter of the year – which brings...

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