IMVEXXY: Long May She Reign

Oestrogen prescription medication IMVEXXY grew prescription requests and sales in the US with an online, social and Hulu campaign that positioned the post-menopausal vagina as a queen.

Campaign details

Brand: IMVEXXYBrand owner: TherapeuticsMDEntrant company: McCann New YorkIdea creation: McCann New YorkMarket: USASector: DTC prescription productsMedia channels: Content marketing, Integrated, Online video, Programmatic display, Search marketing, Social media, Video on demandBudget: 5 - 10 million

Campaign video

Creative assets

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