Campaign details
Brand: IMVEXXYBrand owner: TherapeuticsMDEntrant company: McCann New YorkIdea creation: McCann New YorkMarket: USASector: DTC prescription productsMedia channels: Content marketing, Integrated, Online video, Programmatic display, Search marketing, Social media, Video on demandBudget: 5 - 10 million
Executive summary
Menopause. The last great stigma of a woman's life. While you're probably familiar with symptoms like hot flashes, no one talks about vaginal discomfort and painful sex.
IMVEXXY's Long May She Reign did what no other brand has done: we told the world that menopausal vaginas matter. Because...