IMVEXXY: Long May She Reign

Oestrogen prescription medication IMVEXXY grew prescription requests and sales in the US with an online, social and Hulu campaign that positioned the post-menopausal vagina as a queen.

Campaign details

Brand: IMVEXXYBrand owner: TherapeuticsMDEntrant company: McCann New YorkIdea creation: McCann New YorkMarket: USASector: DTC prescription productsMedia channels: Content marketing, Integrated, Online video, Programmatic display,...