Improving Honeywell's market research.

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting.

Improving Honeywell's Market Research

Combining online surveys, traditional interviewing techniques and Web-based reporting

Karl G Feldhumanvoice Inc. andWilliam StoneWKS:CSM Consulting Inc.

INTRODUCTION

Now that a broad cross-section of market researchers...