Improving Honeywell's market research.
William K. Stone and Karl G. Feld
Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting.
Improving
Honeywell's Market
Research
Combining
online surveys,
traditional interviewing
techniques and Web-based
reporting
Karl
G Feldhumanvoice Inc.
andWilliam StoneWKS:CSM Consulting
Inc.
INTRODUCTION
Now
that a broad
cross-section of market
researchers...
