Improving health through research with impact

Tom Holman, Peter Everett, Jonathan Lough, Melissa Hatty and Colin Jevons

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies used to treat them.

Improving health through research with impact

Tom Holman, Peter Everett, Jonathan Lough and Melissa HattyUltraFeedback, Australia

Colin JevonsMonash University, Australia

Jim IrvingCorporate Affairs, Johnson & Johnson, Canada

INTRODUCTION

Over the past decade, many different forces have influenced the consumption of healthcare services and medical treatments. Not the least of these forces is the change in consumer or patient expectations, fuelled by information from a wide variety of sources. This information is often driven by marketers seeking to change consumer behaviour.

Different forces exist in the clinical world. While they vary by...

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