Improving accessibility in retail: It simply makes good business sense

Rachel Smith

Neglecting the disabled audience can drive away customers and damage retailers’ reputations.

A return to the pre-pandemic retail landscape may be the light at the end of the tunnel for businesses faced with sweeping job cuts, as many look to slash costs after years of setbacks. But one thing that should remain a relic of that era is the approach taken towards accessibility.

While businesses – not just retailers – have taken more care to consider the needs of people with disabilities in recent years, it must become a key focus in 2023. Ensuring everyone, regardless of ability, can enjoy equally rich and engaging customer experiences is a tricky balance,...

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