Imperial Leather - Imperial Leather sponsorship wins the 2002 Commonwealth Games

This is the story of soap brand Imperial Leather's sponsorship of the 2002 Commonwealth Games in Mancehster.
Agency: BDH\TBWAAuthor: Lorna Hawtin

Imperial Leather Sponsorship wins the 2002 Commonwealth Games

INTRODUCTION

In the Summer of 2002, Manchester hosted the Commonwealth Games and PZ Cussons' Imperial Leather was one of the major corporate sponsors.

This is...