Impact of Personal Orientation on Luxury-brand Purchase Value
An International Investigation
Shu-pei TsaiShih Hsin University in Taiwan
INTRODUCTION
In earlier days, luxury brands were the preserve of the privileged few, but now they have become...
Shu-pei TsaiShih Hsin University in Taiwan
INTRODUCTION
In earlier days, luxury brands were the preserve of the privileged few, but now they have become...