Impact of Gender Differences on the Evaluation of Promotional Emails

Rajneesh Suri and Marissa V Phillip

Advertisers are recognizing the internet's potential for helping firms directly communicate with consumers using media rich emails.

Impact of Gender Differences on the Evaluation of Promotional Emails

Marissa V. Phillip Philadelphia Convention & Visitors

Rajneesh Suri Drexel University

This research was conducted by the first author under the supervision of the second author while...

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