IMC - how do we integrate our communications?

A checklist of key items to cover off when developing an integrated marketing communications strategy.

IMC - how do we integrate our communications?

The basics:

  • Why:

    • Why should we want to integrate?
    • What are the pros and cons?
     
  • Who:

    • Whose job is it to integrate client, agency/agencies?
     
  • Extent:...