Image is Everything

This article argues for the importance of high standards of production in business-to-business direct mail, in order to convey the right values and image in a competitive marketplace.

Image Is Everything

A look at business-to-business direct marketing

David Weiss, Coastal Printing and Graphics

Increased competition in business-to-business direct mail has been one of the many by-products of this booming economy. With hundreds of thousands of...