Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins

Previous literature has inadequately facilitated the systematic selection of motion pictures for promotional actions.

Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins

Ignacio RedondoUniversidad Autónoma de Madrid

Morris B. HolbrookColumbia University

An unprecedented proliferation of product placements and campaigns...

Not a subscriber?

Schedule your live demo with our team today