To fulfil their brand slogan "With You All The Way", Wyeth illuma is devoted to helping new mothers handle the many difficulties of breastfeeding.
55.3% of new mothers quit breastfeeding when they go back to work.
As a brand that supports breastfeeding, illuma introduced a delivery service for mother's milk. This generated widespread attention on social media and discussion about workplace environments not being friendly to breastfeeding mothers.
55.8% of social media comments with keywords related to "breastfeeding" mentioned illuma.
Through the brand's gesture of kindness, breastfeeding mothers develop a close connection with the brand. And the brand's market...