Ilex Content Strategies and Coolwave Communications Rebrand and Marketing Strategy

Lucia Barbato, Matthew Whalley, Ellie Booth

Voice and messaging solutions provider, Coolwave, refreshed its brand, website, and digital strategy to boost its lead generation in a global market.

Campaign details

Brand: Coolwave CommunicationsBrand owner: The Imagine GroupEntrant company: ILEX Content Strategies - United KingdomIdea creation: ILEX Content Strategies ChichesterMarket: GlobalSector: Business & industrialMedia channels: Websites & microsites, Social media, Public relations, Email marketingBudget: Up to 500k

Executive summary

Coolwave Communications is a global provider of voice and messaging solutions which is the international division of the Imagine Group, the 5G-ready fixed broadband network operator in Ireland.

In this campaign, our goal was to create a foundation for sustained growth for Coolwave by refreshing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands