IKEA: Tiny Home

IKEA, a Swedish furniture retail company, increased consumer awareness of their sustainability commitment in the USA by using different media channels to show consumers how to make homes environmentally friendly.

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: Wavemaker, New YorkMarket: United StatesSector: Furniture & furnishings retailMedia channels:Competitions & contests, Online video, Newspapers, Radio & audio, Virtual & augmented...