IKEA: Tiny Home IKEA, a Swedish furniture retail company, increased consumer awareness of their sustainability commitment in the USA by using different media channels to show consumers how to make homes environmentally friendly. 1 - Influential Idea 4 - Brand Builder Furniture & furnishings retail United States Campaign detailsBrand: IKEABrand owner: IKEAEntrant company: Wavemaker, New YorkMarket: United StatesSector: Furniture & furnishings retailMedia channels:Competitions & contests, Online video, Newspapers, Radio & audio, Virtual & augmented...
