Objectives
- Make Czechs, Slovaks and Hungarians aware of domestic violence
- Inspire victims to seek help
- Positive change in region
Within a limited budget (significantly lower than IKEA commercial campaigns), reach at least 50 % of the public to raise awareness & decrease acceptance of domestic violence.
Increase search queries, victim's help requests to NGOs.
To create public demand and pressure on the legislative system and politicians to change the legislation in favour of victims.
Long-term objective: Make home a safe place for the many by 2022.
Summary of the work
IKEA's mission for happy homes
As a leading home...