IKEA: The ghost

IKEA, a furniture and homeware brand, increased awareness of domestic violence across the Czech Republic, Slovakia and Hungary by launching a short horror movie featuring a ghost to show that domestic abuse is there even if it's not always visible.

Objectives

  1. Make Czechs, Slovaks and Hungarians aware of domestic violence
  2. Within a limited budget (significantly lower than IKEA commercial campaigns), reach at least 50 % of the public to raise awareness & decrease acceptance of domestic violence....