Ikea: The Ghost

Home furnishing brand IKEA partnered with local NGOs and raised awareness of domestic violence in the Czech Republic, Hungary and Slovakia with a multichannel, hard-hitting campaign which sparked legislative change.

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: Triad Advertising - Czech RepublicIdea creation: Dentsu PragueMarket: EuropeSector: RetailMedia channels:Radio & audio, Word of mouth, influencers, KOLs, Point-of-purchase, in-store, Online display,...

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