Ikea: The Ghost
Adam Špina, Karolína Trávníčková
Home furnishing brand IKEA partnered with local NGOs and raised awareness of domestic violence in the Czech Republic, Hungary and Slovakia with a multichannel, hard-hitting campaign which sparked legislative change.
Campaign details
Brand: IKEABrand owner: IKEAEntrant company: Triad Advertising - Czech RepublicIdea creation: Dentsu PragueMarket: EuropeSector: RetailMedia channels:Radio & audio, Word of mouth, influencers, KOLs, Point-of-purchase, in-store, Online display,...
